Julien de Waal

Startup Expert at Santander X

Julien de Waal is an experienced senior product manager currently with SwissBorg, leading the development and management of the company's website and acquisition channels. With a strong background in app activation, engagement, and retention, Julien has significantly improved user experience and conversion rates. As COO and co-founder of Doggies in Town, Julien has established Spain's leading dog-friendly ecosystem. In addition, Julien serves as a startup advisor, lecturer, and has held various leadership positions in incubation programs, accumulating over a decade of experience in the startup sector. Julien's career includes roles at Google and the founding of innovative startups. Educational qualifications include a Bachelor’s in International Marketing and Communication and studies in Professional Selling and Public Speaking.

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