Valarie Rico

Valarie Rico is an experienced marketing professional with a strong background in branding, strategy, and business development. Currently serving as the Branding & Strategy Manager and previously the Business Development Manager at Santikos Entertainment since February 2020, Valarie has demonstrated expertise in creating and executing marketing strategies. Prior to this, Valarie worked as a Digital Coordinator at KSAT, overseeing digital advertising campaigns and event-specific sponsorships. Previous roles include Account Executive at Bullet Advertising, where Valarie managed an integrated advertising campaign, and Digital Content and Social Media Intern at Full of Grace Marketing, developing social media content and reports. Valarie holds a Bachelor of Business Administration in Marketing from Texas Tech University.