Dustin Rider

Dustin Rider is a seasoned professional with extensive experience in sales management and leadership within the motorcycle industry. Currently serving as a Regional Business Manager at SANY America since September 2021, Dustin previously held the role of District Manager. Prior to this, Dustin worked at The Motorcycle Company in various capacities, including Lead Assistant Sales Manager and Assistant Sales Manager from October 2018 to September 2021. Earlier experience includes sales management roles at Lake Shore Harley-Davidson and Gail's Harley Davidson, where Dustin earned Employee of the Year in 2015 for leading a top-performing sales team. Dustin began the career as a Field Service Tech at Nordco from August 2011 to February 2015. Educational background includes attendance at Ottawa University from August 2008 to September 2009.