Alan Watkins is an experienced professional with a robust background in strategic partnership integration and product marketing within the technology sector. Currently serving as Director and Strategic Ecosystem Partners Industries Director at SAP since January 2008, Alan focuses on integrating strategic partners with SAP Industries Go-To-Market. Previously, Alan held roles at SAP including Director of E&C Product Marketing for Database & Technology, where responsibilities included market insight and messaging, and Competitive Intelligence Manager EMEA, aimed at enhancing competitive strategies. Prior to SAP, Alan worked as a Partner Account Manager at Microsoft and as an Area Sales Manager at Dragnet eBusiness, alongside a tenure as Business Development Manager at Pegasus Accounting Software, a leading ERP solution provider in the UK.
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