Amy Liu currently holds the position of Head of Marketing in Greater China at SAP since November 2021. Prior to this role, Amy Liu has had a long tenure at IBM, spanning several key positions including Vice President for IBM Asia Pacific since January 2019, and Director of Performance Marketing and BlueHub for IBM Japan since January 2016. Additional responsibilities at IBM include leading the marketing and strategy initiatives for IBM System, GBP and Technology Partnership GCG from January 2015, and overseeing demand generation strategies for Greater China from April 2011 to January 2013. Earlier in Amy Liu's career, positions held at IBM GCG focused on marketing management across the Greater China region from 2005 to 2011 and included leadership for the Lotus brand business. Additionally, Amy Liu was the Director of iPlanet at Sun Microsystems from 2000 to 2002.
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