Andreia Bessa is the Global Program Lead for Global Customer Engagement & Services at SAP, where they focus on advancing customer advocacy and engagement to drive measurable business outcomes. With over eight years at SAP, Andreia has successfully led global initiatives that translate customer experiences into impactful storytelling, enhancing brand credibility and influencing sales. Prior to this role, they worked in various capacities at SAP, including Customer Experience & Engagement Specialist and Multimedia Content Creator, and started their career as a Customer Support Specialist at Avis Budget Group. Andreia holds an MBA in Strategic Leadership from Rosemont College and has also studied at Harvard University and Universidade de São Paulo.
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