Anna Darcy is a seasoned marketing and alliances leader with extensive experience in expansion, go-to-market strategy, and revenue generation within the SaaS and international eCommerce sectors. They began their career in special events and promotions roles at The Star Entertainment Group and Luna Park Sydney from 2006 to 2011, followed by serving as Executive Marketing Manager at Parramatta Eels National Rugby League Club from 2014 to 2015. They also held the position of Marketing Manager at The Rugby Football League from 2015 to 2018, and later joined Digital River in 2023 as Sr. Manager for GTM Strategy and Partnerships. Currently, Anna is the OEM Partner Manager at SAP and holds a Bachelor's Degree with Honours in Business & Marketing from Atlantic Technological University, which they completed in 2005.
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