Anna Zhikhareva is an Experience Designer and Engagement Strategist, currently the founder of AZ Experience Design. Previously, as the Strategic Ecosystem Experience Designer & Engagement Lead at SAP, they managed innovation projects and created experience strategies to foster partnerships. Anna held roles as Sales and Marketing Director at Multireisen Deutschland MRD GmbH and served as a Customer Engagement Working Student at SAP, where they launched an innovative event concept during the pandemic. With a diverse educational background, Anna is pursuing a Business Program at Saint Petersburg State University while also holding multiple degrees in International Business and Marketing.
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