Asma Abood is a Senior Program Director in Digital Business Services at SAP, currently overseeing key initiatives in the field. With a robust background, they served as a Senior Manager at Deloitte and a Senior Manager at PwC Middle East, building on prior experience as an SAP Team Lead at ECC and an SAP SD & IS Retail Consultant at IBM Global Business Services. Asma is skilled in business processes and SAP implementations, holding a B.Sc. in Software Engineering from the information technology institute and furthering their education through the "Leading Organisation in Disruptive Times" program at INSEAD.
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