Bernd Kraus possesses extensive experience in various leadership roles within SAP, currently serving as the General Manager for Emerging Markets in the Middle East and Africa since January 2018. Kraus has a proven track record in business development, working closely with customers to align them with SAP’s products and strategies while addressing their business needs. Previous positions include Head of Maintenance Sales for Middle and Eastern Europe, COO for Strategic Programs EMEA, Managing Director for South East Europe and the Middle East, Managing Director for South East and Baltics, and CFO & COO for SAP EMEA Central, along with the role of CFO for SAP Germany from 1998 to 2001.
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