• SAP

Björn Seidel

Director Strategic Co-Innovation Engagement EMEA, SAP Innovative Business Solutions

Björn Seidel has a diverse background in strategic initiatives, project management, and business development across both non-profit and for-profit sectors. They began their career as a journalist before transitioning to project management with the German Development Cooperation, focusing on international projects in Ethiopia and other countries. Following an MBA from HEC Paris, Björn held various leadership roles at SAP, including Director of Business Development for EMEA and Head of Custom Development in France. Currently, Björn is pursuing further studies at the Hertie School, specializing in Impact Evaluation and Design of Policies and Programs, while seeking new opportunities to bridge cultures and drive organizational efficiency.

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Paris, France

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