Blair Jaffe

Blair Jaffe is an accomplished advertising professional with extensive experience in strategic development and execution. Currently serving as the Director of Advertising at SAP since December 2010, Blair manages global creative strategies and collaborates with various marketing teams to optimize campaigns. Prior to SAP, Blair worked at Crispin Porter + Bogusky as a Management Supervisor, overseeing significant promotional campaigns, including award-winning initiatives. Experience also includes a role as Partner and Account Supervisor at Ogilvy & Mather, where Blair was responsible for SAP’s marketing strategies across multiple countries, and as an Account Executive at Griffin Bacal Advertising, focusing on new product launches for K’NEX and Hasbro brands. Blair holds a degree from Syracuse University’s Martin J. Whitman School of Management.