Catherine LYNCH

Catherine Lynch has dedicated their career to enterprise software vendors, accumulating over 20 years of experience in consulting, account management, and marketing roles, with a focus on global and EMEA marketing. They have held significant positions, including Senior Director of Industry Marketing at SAP, where they lead marketing efforts for the Professional Services Industry. Catherine has a proven track record in product marketing, particularly in developing content and Go To Market strategies, and they have actively leveraged social media to enhance customer engagement. Their earlier roles included EMEA Product Marketing Director at TIBCO Software and Technical Account Manager at Sterling Software, showcasing their expertise in managing cross-functional teams and customer relationships. Catherine earned a Master of Science in Information Systems from the University of Brighton.