Celeste Zeng is currently the CEO and Co-Founder of FREW International, leading innovative initiatives in entrepreneurship. Previously, Zeng held multiple roles at SAP, culminating in the position of Head of Partner Business Excellence within the global Ecosystem Strategy & Operations team, where they focused on enhancing partner experience and executing strategic programs. Zeng also served as a Board Member of the Hinrich Foundation, supporting sustainable global trade through research and education. Earlier in their career, Zeng was a founder and CEO of an education center and engaged in business model transformations for social enterprises. Education is ongoing at the National University of Singapore.
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