Chris Lee is a seasoned Web Analytics Architect and Technical Lead at SAP, bringing over 15 years of expertise in web analytics. They have managed diverse roles ranging from eCommerce Analytics at Aritzia to building web optimization frameworks at BuildDirect, consistently driving improvements in conversion rates through data-driven strategies. At SAP, Chris focuses on technical deployments of Adobe Analytics and develops innovative solutions to enhance web properties' performance. Chris holds a BBA Hons in Business Administration from Simon Fraser University, and their career includes significant contributions to numerous high-profile projects, including the Vancouver 2010 Winter Olympics.
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