Cristina Coconu is a Senior Marketing Manager at SAP, specializing in digital marketing and tech innovation. With a background that includes roles in various companies such as DER STANDARD and Hewlett-Packard, they have built extensive expertise in digital selling, marketing automation, and brand building. Having studied in Weimar, Germany, Cristina crafted their career across Bucharest, Berlin, and currently resides in Vienna, Austria. Additionally, they serve as a Women in ICT Ambassador and co-lead the SAP Business Women's Network, contributing to industry diversity and empowerment.
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