Crystal Lai is an experienced professional in sales and business development, currently serving as the Account Director for General Business at SAP since May 2022. Prior to this role, Crystal held the position of Business Development Manager at Hilti Asia Pacific from September 2019 to May 2022 and at Datasite from July 2018 to September 2019, where responsibilities included developing business plans and strategies for various sectors including fintech and healthcare. Previous experience includes roles as an Academic Technology Specialist at Microsoft and a Program Assistant at both the NTO and Cyberport, focusing on market research and public sector initiatives. Crystal holds a Bachelor of Science in Enterprise Engineering with Management from The Hong Kong Polytechnic University and has studied International Business Administration at the University of Twente.
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