Effie Calandra is a seasoned professional in product marketing, currently serving as the Director of Product Marketing at SAP. Effie previously participated in the IMPACT Leadership Program at SAP, gaining experience in various strategic roles across North America. Effie has held positions at SmithGroup and William Rawn Associates, where Effie led the production of qualifications proposals, contributing to several high-value project wins. A former journalist recognized for excellence by the Virginia Press Association, Effie graduated with a Bachelor's degree in Architectural History and an MBA from the University of Virginia.
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