Emma Barr is a Senior Architect Advisor at SAP, focusing on helping businesses with digital transformations and AI-driven enterprise solutions. They specialize in business architecture, AI-driven automation, and cloud transformation, collaborating closely with C-level executives and IT leaders to drive strategic decision-making. Previously, Emma held roles such as Senior Account Manager at Tactical Directions and Owner of iLEADS - Pipeline Accelerator, where they demonstrated expertise in managing strategic relationships and executing lead generation campaigns. Emma's background also includes experience in marketing coordination at Fairfax Media and multi-faceted marketing roles at LJ Hooker. They hold a degree from the Digital Marketing Institute, completed between 2020 and 2021.
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