Evan Yu has extensive experience in digital marketing and media planning, holding positions in prominent companies across various roles. Beginning as a Media Planner at Havas Media from May 2013 to June 2016, Evan transitioned to the role of Planning Manager at OMD China from July 2016 to June 2018, focusing on social, e-commerce, and data-driven media activation. A brief stint as a Digital Media Consultant at 滴滴 in mid-2018 involved campaign management and DSP construction. Following this, Evan served as a Data Analyst at Course5i from May 2019 to April 2020, where responsibilities included ad tech implementation and web analysis while working in-house for Intel. Currently, Evan holds the position of Digital Marketing Manager at SAP since April 2020. Academic credentials include a Bachelor of Engineering in Bioengineering from Northeastern University (CN), obtained between 2008 and 2012.
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