Fred Samson has extensive experience at SAP, beginning as an Enterprise Portal Consultant from 2001 to 2002 and progressing through various roles, including Manager and Manager of User Experience from 2004 to 2009. From June 2009 to March 2012, Fred served as Senior Director of Product Design. Since May 2012, Fred has held several key positions, including Vice President and General Manager of the SAP-Apple Partnership, Vice President and Head of the SAP-Google Partnership in Global Business Development and Ecosystems, Vice President of Global Sponsorships, and Vice President of Technology in the Office of the CEO. Additionally, Fred has been instrumental in driving mobility and innovation initiatives within the organization.
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