Ghita A. currently serves as Head of Marketing for Middle East & Africa North at SAP, with a role in SAP BTP Solutions Marketing for Southern Europe and Francophone Africa. Previous positions include Regional Communications Lead for Microsoft in North Africa, Open Innovation Manager at inwi, and Directrice Communication et Partenariats at Réseau Entreprendre Maroc. Ghita A. has extensive experience in marketing and public relations, having worked at Microsoft in various marketing roles, as well as in consumer marketing at méditel and marketing operations at Maroc Connect. Education includes an ICF Certified Coach degree from Coaching Ways France and multiple advanced degrees in Corporate Communication and Marketing from institutions such as Collège Polytechnique and Groupe ISCAE.
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