Ginger Shimp

Ginger Shimp, MBA, is a seasoned marketing professional with extensive experience in leading marketing strategies across various industries. Currently serving as the Global Content Lead for Industries at SAP since January 2004, Ginger Shimp directs demand generation strategies for the company's North American operations. Previous roles include Senior Marketing Director and Marketing Director at SAP, where Ginger Shimp led cross-industry initiatives and demand generation campaigns. Prior to SAP, Ginger Shimp held significant positions in marketing communications and brand strategies at companies such as J.D. Edwards, MARCHFirst, Trans Union, and Ameritech. Ginger Shimp holds an MBA in International Marketing and Macro Economics from Northwestern University’s Kellogg School of Management and a Bachelor's degree in Communications and Journalism from the University of San Francisco.