Hernan Stia is the VP and Head of Marketing Mexico at SAP, a position they have held since 2018. Previously, Hernan served as the Head of Marketing for the LAC South Region and held various roles focusing on demand generation and marketing execution at SAP from 2016 to 2018. Before joining SAP, Hernan worked as a Consulting and Demand Generation Manager at Area SDM, where they planned integrated campaigns, and as a Software Market Analyst at Trends Consulting / IDC Argentina, providing insights into the Latin American software industry. Hernan earned a degree in Ciencias de la Comunicación from the Universidad de Buenos Aires.
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