Ines Lorenz

Ines Lorenz is an experienced marketing and sales leader currently serving as the Head of Industry Marketing CP & Retail Switzerland at SAP since February 2025. Ines has been involved with Swissleaders since 2015, contributing to omni-channel marketing and event management as a voluntary board member. Previously, Ines held the position of Director of Marketing EMEA at Solace from March 2017 to January 2025, where strategic marketing campaigns and demand generation efforts significantly supported business objectives. Ines's extensive background includes a 15-year tenure at IBM Switzerland in various roles, including Senior Sales Leader and Digital Sales Business Unit Leader, focusing on integrated accounts and client satisfaction. Ines holds a Diplom in Sociology from Technische Universität Dresden, completed in 1999.