Ivan Penev is an experienced Senior Business Intelligence Manager currently at SAP, focusing on Industries and Customer Experience. With a solid background in the computer software industry, Ivan has expertise in Marketing Management, CRM, Market Research, and Master Data Management. Ivan began their career as an intern in Digital Marketing and Online Lead Generation at Adam Opel AG before rising to direct marketing roles at SAP, where they coordinated campaigns and provided analytics to measure campaign effectiveness. Ivan holds a MSc in Management from Otto-von-Guericke University Magdeburg.
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