Jacquelyn H.

Jacquelyn H. is a seasoned marketing professional with over a decade of experience in audience strategy and marketing technology optimization. Currently serving as Senior Director of Audience Strategy at SAP since November 2013, Jacquelyn leads global marketing initiatives and specializes in creating comprehensive end-to-end marketing programs that focus on audience nurturing and persona development. Prior roles include Director of E2E Programs Business Engagement Lead and Manager of Digital Marketing Program Development. Previous experience at Mediacurrent as Marketing Coordinator involved implementing digital marketing campaigns, managing social media, and analyzing campaign effectiveness. Jacquelyn holds a Bachelor of Business Administration in Management from The University of Georgia.