James Campbell

James Campbell is the Head of Brand Awareness & Advocacy at SAP SuccessFactors, bringing over 15 years of experience in integrated marketing and brand building across various sectors including tech and consumer goods. They have successfully led high-profile campaigns for brands such as Meta, Apple, and Wells Fargo, notably contributing to the launch of the iPad and rebuilding Wells Fargo’s reputation. Their achievements also include managing the award-winning "Imagine the Possibilities" campaign for Barbie, resulting in a significant sales increase, and co-creating a best-selling children’s book that garnered millions of views online. James holds a Bachelor of Arts in History and a Master’s degree from the University of Cambridge.