Jinwon Lee

JinWon (JW) Lee is a seasoned professional with extensive experience in strategic account management and business development, currently serving as Managing Partner at SAP, where responsibilities include overseeing the global account for Samsung Group and its affiliates. Previous roles at SAP include Senior Account Director, achieving significant P&L improvements and leading digital transformation initiatives for Samsung. As Co-Founder of Forward Project and Advisor for Perfitt, JinWon supports innovation within the shoe commerce market through AI solutions. JinWon also founded and directed Perc, a design-to-market platform, and held significant positions at LG Electronics and IBM, focusing on B2B strategy and business consulting. Academic credentials include dual Bachelor's degrees in Business, Marketing, and Management from the University of Wisconsin-Madison.