Lars Bening is the Vice President of Studio SAP at SAP, where they lead the Marketing and Communications Content Center of Excellence. They have designed and executed comprehensive go-to-market strategies and have extensive experience in business transformation, content management, and consulting for Fortune 500 clients. Lars previously established a global Content Center of Excellence, integrating in-house teams with agency support, and has overseen global operations for large teams across multiple regions. Their educational journey continues at the University of Hamburg.
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