Laura Bougeant is a seasoned marketing and business development professional with extensive experience in the technology sector, currently serving as a Field Marketing Manager at SAP since January 2014. In this role, Laura develops and implements strategic marketing plans to drive business growth in France, collaborating with various internal teams and the partner ecosystem. With a strong background in AI and Analytics, Laura has successfully managed key accounts and built strategic frameworks in the public sector, showcasing a talent for nurturing customer relationships and positioning product value. Prior to SAP, Laura held positions at Alcatel-Lucent Enterprise as a Global Marketing Specialist and at IBM as a Sales Specialist. Laura holds a Master's Degree in Business and Management from Rennes School of Business and has participated in an exchange program at the University of North Florida.
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