Lidia Lal

Lidia Lal is a seasoned marketing professional with over 25 years of experience in diverse marketing disciplines. They co-founded Virtual Marketing Solutions Group and have held significant roles at companies such as SAP, Udemy, and Westcon-Comstor Australia, where they demonstrated their expertise in integrated marketing and account-based marketing strategies. Currently, Lidia serves as the Head of Marketing APAC for SAP’s Finance and Spend Management lines of business, focusing on driving revenue growth through effective marketing strategies. Lidia's commitment to continuous learning is reflected in their education at Stanford University's Graduate School of Business.