Lynda Baker is a Digital Experience Lead at SAP, where they manage and optimize digital journey experiences on sap.com and interlocking 1st party sites. They lead the development and execution of strategies that enhance awareness, engagement, and conversions, while also focusing on operational efficiency. With a robust background in user experience design, Lynda previously served in various user experience roles at companies including Vanguard, Trellist, and Capital One. They hold a B.A. Summa Cum Laude in English from Widener University and are also a certified Scrum Master and Agile Marketing Master.
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