Marcus Echter is a seasoned Principal Solution Architect with 20 years of experience, currently serving as the Global CX AI Adoption Lead in the CX Solution Adoption Office at SAP. They have a rich background within SAP Sales and Service Cloud, particularly with a focus on Cloud CRM solutions, having held various roles including Product Management, Expert Consulting, and Solution Value Advisory. Marcus's contributions also include business AI incubation for the SAP CX AI Toolkit, showcasing their expertise in integrating AI into customer experiences. They earned a Master's degree in Computer Science from the University of Karlsruhe and have previously worked on significant projects across multiple SAP divisions.
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