Melissa Spires

Melissa Spires is a Global Senior Director specializing in GTM Strategy and Transformation at SAP. Previously, they held key leadership roles across various companies, including Global Head of the Adoption and Consumption Center of Excellence at SAP and Head of Customer Success at Maximizer Software, where they significantly improved customer retention and satisfaction. They also worked as a Program Facilitation Engineer at Angstrom Power and contributed to the development of hydrogen fuel cell technologies. Melissa earned a Bachelor of Engineering in Mechanical Engineering from the University of Victoria and a Professional Diploma in Digital & Social Selling from the Digital Marketing Institute.