Michael Rander

Michael Rander is the Head of Brand Content at SAP, overseeing the global Brand & Creative marketing team, where they focus on developing brand awareness and thought leadership content. They manage a diverse team to engage customers with valuable insights beyond the buying cycle. Previously, Rander served as the Director and Lead Analyst at the SAP Insights research center, specializing in high-impact research at the intersection of business and technology. With a career that includes roles in market strategy and event marketing, Rander is also the co-founder of the SAP Center for Business Insight and runs a photography business. Rander holds Master’s and Bachelor’s degrees from Copenhagen Business School and attended the University of Western Ontario for an exchange program.