Michal Holba

Michal Holba is the CEE Head of Strategic Partnerships at SAP, bringing over 20 years of experience in senior sales, alliance, and strategic marketing roles within the software sales and ICT domain. They previously held significant positions at Telefonica O2 and SAS, where they managed sales teams and drove strategic partnerships across the CEE and EMEA regions. Michal has a proven track record of delivering incremental revenues and executing business strategies, with past responsibilities including full P&L management and overseeing marketing efforts for substantial market segments. They hold a Master’s degree in Project Management from the University of Washington and a Master’s degree in International Trade from Vysoká škola ekonomická v Praze.