Michelle Hickey is a Sr. Director of Product Marketing for the Business Technology Platform at SAP, where they are responsible for differentiating and promoting the platform through global digital marketing initiatives. Prior to this role, they served as the Director of Marketing & Value Engineering, collaborating with nearly 250 startups worldwide to enhance strategic messaging. Michelle's career includes significant leadership positions at KXEN and Salesforce, where they contributed to large-scale events and extensive media campaigns. They are currently a visiting scholar at the University of Southern California and pursuing an MFA from New York University.
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