Morten Andrup is an experienced professional with a strong background in strategic sales and marketing within the technology sector, currently serving as the Strategic Portfolio Director - Global at SAP since 2011. In this role, Morten manages strategic sales initiatives across various domains including events, talent development, and executive topics. Previous positions at SAP include the role of Innovation & Experience Marketing Director, where Morten focused on scaling global physical showcases to enhance customer experiences, and Channel Marketing Director for MEE, driving pipeline growth through collaborative programs with partners in Germany, Eastern Europe, and Russia/CIS. Morten's marketing expertise is further demonstrated through regional leadership roles, with a proven track record of impactful campaigns and revenue growth. Prior experience includes a position at Lionbridge as Nordic Sales & Marketing Coordinator, as well as a Business Development Specialist role at 3d2b. Morten holds a Master's degree in Strategy, Economy & Globalization from Aarhus School of Business and a Bachelor's degree in Russian, Rhetorics, and Communication from the University of Aarhus.
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