Patrick Crotty is a seasoned revenue operations leader with extensive experience at SAP since January 2007, currently serving as the Revenue Operations Leader for the West, SCP, and Midmarket. Crotty has successfully developed and implemented innovative forecasting and pipeline management technologies, adopted by over 300 sales leaders across North America. Previous roles at SAP include Director of Sales Operations, where Crotty drove operational excellence for a large team and budget, and Inside Marketing Director, achieving significant sales pipeline objectives. Additionally, Crotty has a strong background in sales from Direct Alliance, where consistent sales performance was recognized with multiple awards. Crotty holds a Bachelor's degree in Business Management and Finance from Kent State University.
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