Patrick Grigo is a seasoned digital marketing professional with extensive experience in paid media management and search engine advertising. Currently serving as a Senior Paid Media Manager at SAP since August 2025, Patrick previously held the same title at SAP LeanIX from September 2021 to July 2025, and has developed expertise in SEM, social media, SEO, CRO, and web analytics. Prior experience includes a six-year tenure at Sixt, where Patrick progressed from Trainee Online Marketing to Senior SEA Manager. An earlier role as Assistant Online Advertising at Sixt GmbH & Co. Autovermietung KG involved affiliate and display advertising. Patrick's career began with a product management internship at Jungheinrich AG in 2013. Patrick holds a Bachelor of Science degree in Business Administration from the Catholic University of Eichstätt-Ingolstadt, obtained between 2011 and 2014.
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