Peter Alvmo has a robust background in business development and sales operations, particularly within the CRM space. They began their career at ABB, focusing on SCADA from 1984 to 1998, followed by significant roles at SAP from 1998 to 2006 and ultimately moving to positions at Microsoft and SAP Hybris. Since 2018, Peter has been instrumental in driving CRM adoption and go-to-market strategies in the Greater Stockholm Metropolitan Area, and they currently lead business development and sales operations for SAP's Customer Experience division in EMEA. Peter's extensive experience positions them as a key contributor to growth initiatives across various markets.
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