Rick Reddel

Rick Reddel is a business and technology strategist with over 25 years of experience in various industries, including logistics, telecommunications, and healthcare. They founded and led multiple companies, notably creating the first B2B Internet marketplace for the textile industry, which was later sold to VerticalNet. Currently, Rick serves as a Senior Go-to-Market Solution Architect at SAP, where they support integrated strategies to enhance client outcomes. Their extensive background encompasses roles such as Director at Ciber and VP at VerticalNet, where they contributed to significant business transformations and revenue growth.