Rico Liese possesses extensive experience in the automotive industry, having worked in various strategic and educational roles. As a lecturer at Campus M21 from April 2018 to March 2023, Rico focused on mobility behavior, digital lifestyle, and automotive marketing. Prior to this, work included a role in product and brand strategy at Jaguar Land Rover, where long-term product strategies, customer analysis, and Go-To-Market strategies for electric vehicles were developed. Additionally, experience as a trainee in advanced product strategy at Mazda Motor Europe and as a consultant at cirquent GmbH involved creating IT sales platforms and vehicle concepts. At BMW Group, Rico served as Lead Product Owner for granular performance management and other managerial positions focused on sales systems and KPI management. Currently, Rico holds leadership roles at SAP as Head of Customer Advisory Manufacturing & Automotive and Director of Business Development for Automotive & Manufacturing. Rico holds a Diplom in Automotive Management from Fachhochschule der Wirtschaft in Bergisch Gladbach.
This person is not in the org chart
This person is not in any teams
This person is not in any offices