Ritu Varma

Ritu Varma is a Portfolio Director at SAP, specializing in product management with extensive experience in creating digital product plans and market strategies across various industries, including B2B, retail, QSR, and entertainment. They have successfully built and launched transformative omni-channel experiences that emphasize customer journey and minimum viable products, resulting in significant growth in usage, loyalty, revenue, and traffic. Ritu's data-driven approach and expertise in Agile methodologies have earned them multiple industry awards, including the CTIA 2010 Best Emerging App and the m-billionth Awards 2011 in India. Previously, they held leadership roles at companies such as Bitstream, Redbox, and McDonald's Corporation, consistently demonstrating a collaborative and entrepreneurial mentality. Ritu is currently pursuing a Bachelor of Engineering at Delhi University and an MBA in Marketing and Strategy at Northwestern University's Kellogg School of Management.