Roger Baxter

Roger Baxter is an experienced marketing and brand strategist currently serving as VP of Product Experience Management at SAP since 2015, focusing on enhancing product experiences via user feedback and insights. Previously, Roger held various key leadership roles, including VP of Design & UX Strategy and VP of Global Brand at SAP, where contributions led to a significant increase in customer consideration through brand consolidation efforts. Roger's earlier positions included VP of Global Brand & Integrated Marketing at BlackBerry, EVP and Chief Strategy Officer at Publicis, and Managing Partner at Hall & Partners, contributing to substantial growth and innovation across organizations. Additional experience includes key roles at The Richards Group, Fallon, and BBDO Canada, where successful brand strategies resulted in notable recognition and market leadership. Roger holds a Bachelor's degree in Economics and Psychology from the University of Manitoba and has also studied at Aalto University.