Rogier Beeftink

Rogier Beeftink is currently the Head of UX Product Design at SAP, focusing on the S/4HANA Finance portfolio. With a decade of hands-on experience in user experience and service design, they lead teams to create intuitive, user-centered solutions. Rogier has previously consulted for various organizations, including the Department for International Trade and BBC, and has founded a service design studio in London. They hold an MBA in Technology Management and a MSc in Service Design, complemented by studies in multiple European countries. Their multicultural background informs their approach to design across diverse international user bases.