Sam Darra

Sam Darra is an executive leader with two decades of senior leadership experience in the information technology sector, primarily across the Middle East, Mediterranean, and Africa. They have held significant roles at multinational companies, including Director at Hewlett-Packard and VP Sales at SAP, where they demonstrated a strong focus on digital transformation, team development, and revenue growth. Throughout their career, Sam has been recognized for assembling high-performing teams and fostering strong relationships with clients, contributing to notable organizational success. Currently, they serve as Chief Operating Officer, leading sales execution and demand generation, while driving innovative operational strategies in alignment with corporate growth objectives.