Sam Juneau currently serves as the Global VP and Head of Virtual Event Strategy and Production at SAP, where leadership involves guiding a creative team to enhance innovation narratives through various platforms and global virtual events. Previous experience includes roles such as Executive Producer for SAP SapphireNow Reimagined, where Sam pioneered a digital-first strategy, and leading Customer Advocacy Content and Corporate Communications with a focus on impactful storytelling. Sam's background also encompasses senior production roles at NBC, with significant involvement in major news coverage, and a consultancy role at Concept2Content focusing on media relations and content production. Additionally, Sam has authored a memoir and directed a documentary on China's economic development, showcasing a diverse range of creative expertise. Sam holds a BSFS from Georgetown University and attended Jesuit High School of New Orleans.
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