SAP
Samir Bains has over 25 years of experience at SAP, currently serving as Global VP, Head of SAP Digital GTM & Growth, where the focus is on driving Digital Hub Expansion and Go-to-Market strategies to enhance customer experiences and scalability. Prior roles at SAP include Global VP, Head of SAP Digital Hub Transformation, where digital innovation played a key role, and Global Vice President for Best Practices and Digital Transformation, overseeing customer market strategies. Earlier positions involved leading Go-to-Market programs for the Midmarket segment and overseeing Partner Service Delivery, Strategy, and Transformation. Samir Bains holds a First Class BSc (Hons) in Business Information Technology from Kingston University and A Levels in Maths, Economics, and Geography from Tiffin Girls' School.
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